If Big Tech has our data, why are targeted ads so terrible? | Curio

If Big Tech has our data, why are targeted ads so terrible?

7 mins | Mar 17, 2021

Elaine Moore reveals online advertising's dirtiest secret. In recent years, tailored adverts have added to growing concerns about the information the biggest online companies hold on us. But over 50% of the time ads don't hit the mark. In this tongue-in-cheek opinion piece, Moore considers whether it’s worth being scared of a platform that doesn’t work.

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From Financial Times