Pokémon Go creator has a plan to be more than a one-hit wonder
Competing against Big Tech players could be their next thing. Niantic Inc. found success with Pokémon Go and became augmented reality leaders in the industry. Now, they're planning their next smash hit. Dina Bass explores the next steps for the company and examines how a shift toward creating tools for other developers could draw it into direct competition with Microsoft, Amazon, and Apple.
From Bloomberg Businessweek