The elderly are ill-served online | Curio

The elderly are ill-served online

6 mins | Mar 8, 2022

"I’m old, not an idiot." One successful campaign to stop excluding older customers by closing branches and pushing important transactions online is a warning for any institution that believes that going fully digital will solve its business issues. In this analysis of how older citizens suffer due to a customer strategy, Andrew Hill argues that innovative businesses will provide the best choice, digital and analogue, for older customers.

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From Financial Times

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