A $300 billion rainbow economy is booming in the middle of China | Curio

A $300 billion rainbow economy is booming in the middle of China

10 mins | Jun 29, 2019

Companies are eagerly trying to tap into this market, but with an unpredictable government, caution is key. The network of employees companies and consumers serving China's LGBT population make up the countries growing 'rainbow economy', a multi-billion dollar industry emerging in China's regional capitals.

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From Bloomberg Businessweek