The Cult of We — WeWork, weed and wild ambition | Curio

The Cult of We — WeWork, weed and wild ambition

9 mins | Jul 26, 2021

Why the WeWork story is timeless. The excesses of the office-leasing group and its charismatic co-founder Adam Neumann are well documented. But, as Andrew Edgecliffe-Johnson explores, Eliot Brown and Maureen Farrell’s “The Cult of We” still finds fresh insight. Here, he examines how the new book adds more colour to the well-known tale, whilst also revealing how a decade of low-interest rates and private capital allowed famous start-ups to avoid the public market whilst enabling private investors to underwrite their profits.

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From Financial Times

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