To counteract propaganda, we should look to lessons from advertising | Curio

To counteract propaganda, we should look to lessons from advertising

11 mins | Feb 6, 2021

The goal should not be conversion but doubt. "The best campaigns follow a basic formula: keep the message simple, repeat the message, and keep the audience from hearing anything else. These are the general rules that make lies successful too." Whereas it's been proven a winning formula, it's still not bullet-proof. In Scientific American, anthropologist Krystal D'Costa explores three ways in which we step-up our game against propaganda. This story was originally published in Scientific American in June 2017.

publisher logo

From Scientific American