The Instagram trap: Social influence is helping women build brands—as long as they follow the rules | Curio

The Instagram trap: Social influence is helping women build brands—as long as they follow the rules

11 mins | Nov 11, 2019

Entrepreneurial women are finding that they have unprecedented influence, whether or not they want it. Carie Battan writing in Fast Company examines the female-founder-as-influencer phenomenon. Discussing why women using social influence to build their brands are often trapped in an Instagram cycle which encourages the success of one type of woman.

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From Fast Company