The surprising way to beat the one thing your brain is hardwired to hold you back on
It starts with two simple questions. We're all hardwired to value something we own as more than what it's worth. So, for example, you'll be more upset about losing $10 than you would be happy about finding it. We've all heard about this concept, but not many know how to combat our human nature. Brian Scordato, the founder of Tacklebox Accelerator, discusses how you can apply the extraordinary method of "selling your position" to break the loss-aversion spell.
From Fast Company