How Robinhood made trading easy — and maybe even too hard to resist
The hook of stock-trading apps is hidden in plain sight. Is the app that brought zero-commission trades and a mobile-first design to millions of investors too good at what it does? Misyrlena Egkolfopoulou, Annie Massa and Anders Melin explore the rise of the Robinhood and how its distinct ability to make trading compelling highlights why elements of design, such as colour selection and the organisation of information, can have a dramatic impact on user behaviour.
From Bloomberg Businessweek