How nudge theory is ageing well | Curio

How nudge theory is ageing well

5 mins | Apr 25, 2019

The nudge theory earned Richard Thaler the Nobel prize in economics in 2017, but it is more than a decade since it was first suggested. Julian Baggini writing in the Financial Times in April 2019 looks at how the theory is ageing well and examines two recent books that show the important role it has to play in society today.

publisher logo

From Financial Times