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Jony Ive on the Apple Watch and Big Tech’s responsibilities
Apple's former Chief Design Officer on Steve Jobs and why the unforeseen consequences of tech keep him awake. "Jobs formed a close bond with Ive, calling him his creative partner. They ate lunch together most days; Jobs was always in and out of the design studio; they and their families took holidays together. Their partnership set the course for technology in the 21st century. Apple is now a company where designers rule. Ive has encouraged Apple's recruiters to sit in their ranks so that they are infused with the 'values and philosophies' of the designers." Nicholas Foulkes of the Financial Times sits down for lunch with Jony Ive, the iconic designer behind Mac, iPod and iPhone.
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