How marketers convinced America to eat fish sticks
How did fish sticks become a core part of the American food scene? "Since they were introduced in 1953, fish sticks have become an unlikely staple. Today, Americans eat 55m pounds of them per year — and during the pandemic, consumption has been on the rise. But they weren’t always a mainstream hit." In The Hustle, Michael Waters explores how marketers convinced the USA to eat fish sticks.
From The Hustle