If you’re happy and you know it...press the button | Curio

If you’re happy and you know it...press the button

11 mins | Oct 13, 2020

How the four faces of HappyOrNot changed customer feedback. "You’ve probably seen them in the airport, or perhaps at your local bank or hospital, while buying a jumper at a shop, or even at a football game: four plastic faces with expressions ranging from smiley to cross, like a children’s toy, that beg you to push them." Amelia Tait reflects on this fascinating phenomenon in The Economist’s 1843 Magazine.

publisher logo

From 1843