Meet the teenage 'beauty boys' coming for the cosmetics industry
Cosmetic giants have turned their back on them, but they're not ready to go down without a fight. "I try to push the rules of makeup to show how it isn't to cover yourself up. I like to think of it as a way to bring yourself out." Gen-Z boys online are chipping away at the taboo against men wearing makeup – with or without the makeup industry's help. Elisabeth Sherman, from the Guardian, interviews some of the boys 'queering up' the makeup marketplace from their very own Instagram accounts.
From The Guardian