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The Economist
12 mins | May 13, 2020

Even as traditional globalisation has slowed, a new kind has sped up

Global hipster culture is spreading to even the world’s poorest countries. "A new design aesthetic is taking over the world, spread not via brands or FDI, but through social media and the internet. Even as formal trade slows, the globalisation of taste is rampant. Starbucks may not have reached large chunks of the world, but there are very few large cities in the world now in which a visitor cannot order a latte surrounded by exposed wood and vintage light bulbs. Kabul boasts no McDonald’s, but you can get a decent burger and fries at Burger House, a restaurant that would not be out of place in San Francisco." The Economist reflects.

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