What would it take for Peloton to keep being Peloton?
How the home fitness company proceeds will determine its future. In 2020 Peloton was once touted as the next big thing in the fitness industry. Thanks to compelling programming, premium hardware and the pandemic, it achieved cult status. However, fast forward two years later, and it is clear that the resignation of its CEO was the inevitable culmination of a series of unfortunate events: high price tags, fictional heart attacks and even death. Lauren Goode questions how Peloton will retain its independence with subscriber growth much slower than predicted and why how it reacts in the coming months will determine whether it can stay independent.