Zoom goes from conferencing app to the pandemic’s social network

It was a tech unicorn in an often-overlooked industry. Until the world needed it to be something else. Eric Yuan founded Zoom in 2011, having previously been part of Cisco WebEx. Although the company's progress was substantial, leading to billion-dollar valuations, ever sine the coronavirus outbreak it’s been a dead sprint to cope with the ballooning demand. Writing in Bloomberg Businessweek, Drake Bennett and Nico Grant, take a closer look.