Richard Thaler: ‘If you want people to do something, make it easy’ | Curio

Richard Thaler: ‘If you want people to do something, make it easy’

16 mins | Aug 13, 2019

Sit down with the master of behavioural economics and find out why. Ever wondered why you're more likely to buy the fruit when it's sat next to the cashier or spoil your appetite when snacks are sat in front of you? Tim Harford catches up with the Nobel laureate economist in the Financial Times.

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From Financial Times