Why we can’t resist online reviews
Why, even the most legitimate reviews, are heavily skewed. Looking at online reviews can be irresistible, but it's not hard to tell that they can be far from the truth. To get more from online reviews, Elaine Moore suggests keeping in mind the way they can become skewed, from the dominance of young men reviewing TV and film to bland and passive politeness to avoid hurt retaliation on Airbnb.
From Financial Times