A guide for wannabe leadership gurus
How aspiring management writers can stand out in a crowded field. There is a lot of questionable content surrounding leadership, management and careers. It’s a lucrative market which means it is also oversaturated, but there is one avenue of leadership media left untouched. The Economist reveals the need for a book on how to write a bestseller about leadership and what would be needed for such a book to be successful.
From The Economist