Towards a unified theory of Peloton
Are its new-age stars behind its success? This instalment is the start of a series, released intermittently over the next few months, that will focus on the different components of the gym equipment that have bolstered its success. Today, the Culture Study examines how Peloton has cultivated a mass following by combining the blueprints of celebrity fitness culture and modern-day influencers.
From Anne Helen Petersen