Vanillanomics | Curio

Vanillanomics

34 mins | Dec 31, 2019

Watching global market forces at work in the far reaches of Madagascar. "Those humble beans, whose essence is associated with all that's bland and unexciting, have somehow metamorphosed, butterfly-style, into the most flamboyantly mercurial commodity on the planet." In the far reaches of Madagascar, trading one of the world's most valuable spices is a lesson in global market forces. In this piece, Monte Reel writing in Bloomberg Businessweek meets the Madagascan vanilla farmers trying to make a living and the middle-men trying to outsmart them.

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From Bloomberg Businessweek