Bread-makers, Brexit and the power of the least-bad option | Curio

Bread-makers, Brexit and the power of the least-bad option

7 mins | May 19, 2018

It has been shown that when people are wavering between two options, showing them a third, unattractive option can get them to change what they choose. This is a technique that has been used very effectively in marketing, but what does it have to do with Brexit? Tim Harford writing in the Financial Times in May 2018 tells us.

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From Financial Times