Why is movie theater popcorn so outrageously expensive?
Yes, $7 popcorn is a ripoff. But it’s also the lifeblood of most movie theatres' business model. On average, there is almost an 800% mark up on a single portion of popcorn sold in movie theatres in the United States. While it may seem like a rip-off, Zachary Crockett writing in The Hustle explores whether this is actually the essential lifeblood of the business model of most movie theatres.
From The Hustle