The great rebranding of body hair | Curio

The great rebranding of body hair

8 mins | Nov 7, 2019

These brands are getting behind body hair - and it appears to be quite lucrative. Flamingo, Billie, and Fur are some brands that want to give women permission to grow out their pubes. But is it really about women, body hair and feminism? Or, as Elizabeth Segran writing in Fast Company explains, have they just found a way to create entirely new products for them.

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From Fast Company