Companies beware the cult of community | Curio

Companies beware the cult of community

6 mins | Nov 22, 2019

By tapping into our sense of ‘belonging’, are companies diluting the power of community? With companies marketing themselves as "communities" to improve their public profile and increase staff loyalty, and self-selective online spaces doing the same, is the real definition of community being lost? Andrew Hill writing in the Financial Times explains.

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From Financial Times