How Jessica Simpson almost lost her name | Curio

How Jessica Simpson almost lost her name

38 mins | Jan 14, 2022

The untold rise and fall of the pop star's billion-dollar fashion empire. When your billion-dollar empire implodes, you get a loan, go to bankruptcy court, and start over. Jessica Simpson's fashion brand fell into the hands of the wrong company. After a two-year battle, she finally bought it back. Stephanie Clifford and Eliza Ronalds-Hannon explore how Simpson's reclaiming her lifestyle brand is a peek into the mysterious world of brand management and is also a great explainer on how the arcane, lucrative world of apparel licensing actually works. "The business wasn't unlike the celebrity game in so many ways, a different version of what she had experienced her entire life, like when her dad pushed her to switch from gospel to pop or when a record executive instructed a teenage Simpson to lose 15 pounds, so she took diet pills. 'My name was on it,' Simpson says of her business. "I don't ever move away from my name.'"

publisher logo

From Bloomberg Businessweek

Read along