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The Business of Fashion
22 mins | May 13, 2020

Want to see the future of social media? Look to Asia

What brands need to do if they want to stay relevant. Global fashion brands are still learning how to leverage powerful apps like WeChat and TikTok, but Asia’s digital ecosystem has already hatched the next generation of social platforms. With hundreds of millions of users ready to be converted into consumers, brands need to invest now. Writing in the Business of Fashion, Zoe Suen reports.

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