How Robinhood made trading easy — and maybe even too hard to resist | Curio

How Robinhood made trading easy — and maybe even too hard to resist

17 mins | Apr 26, 2021

Kick start your day with a 15-min audio story that challenges and inspires your mind. Listen to expert voices across Technology, Business, Psychology and Health — bringing you new perspectives, insights and ideas. Released every Monday to Friday, we’ll help you practice curiosity and open-mindedness as part of your daily routine. Today's pick: Is the app that brought zero-commission trades and a mobile-first design to millions of investors too good at what it does? Misyrlena Egkolfopoulou, Annie Massa and Anders Melin explore the rise of the Robinhood and how its distinct ability to make trading compelling highlights why elements of design, such as colour selection and the organisation of information, can have a dramatic impact on user behaviour.

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