The end of alcohol | Curio
News and insights read out for you.
10,000+ audio articles. 50+ world-leading publications.

All in 1 subscription.

WIRED logo

The end of alcohol

33 mins | Jun 17, 2022
story image
Sobriety is a big thing these days. Glamorous influencers blend science and superstition to help people “change their relationship to drinking.” Virginia Heffernan reflects on our evolving relationship with alcohol, which has left many to stop drinking altogether. As a result, is Big Alcohol secretly heralding a new market sector called the Big Sobriety?
Get unlimited access free for 7 days, then $6.67/month (billed annually)
Get started