She ambitiously promised a toy that works for any and every body — but that was only the beginning. Lora DiCarlo said her company’s robotic vibrator, the Osé, would redefine the market. But her hyped-up personal brand was the real masterstroke. In WIRED magazine, Lux Alptraum profiles the American entrepreneur on a mission to create a more satisfying world. "The Osé didn't have to be groundbreaking for this mission to succeed. It didn't even have to exist. That's an awkward truth about the tech-crazed culture of the moment: Startup founders may be treated as celebrities, but technology itself—what it does, how it works—can sometimes be an afterthought. We may venerate the gadget, but we're in thrall to something more abstract: the promise of a better, more satisfying world."