How did the bored ape yacht club get so popular? | Curio
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How did the bored ape yacht club get so popular?

7 mins | Feb 14, 2022
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It has nothing to do with art. From cutesy CryptoKitties to the Bored Ape Yacht Club, NFTs are being sold for millions of dollars, despite their visual blandness. Using Sianne Ngai’s theory of the gimmick, Kate Nibbs tries to understand this complex and lucrative phenomenon.
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