Meet the lobbyist next door | Curio
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Meet the lobbyist next door

36 mins | Aug 12, 2022
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What do a Real Housewife, an Olympic athlete, and a doula have in common? Urban Legend, a small ad-tech startup, allegedly helps brands run impactful influencer campaigns. However, its actual mission is more complicated than that. Benjamin Wofford explains how the startup's business model risks buyer trust by paying popular influencers to peddle ideologies.
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