Financial Times
Mar 31, 2023 - 19 min
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Snapchat isn't known for minting internet stars. It's trying to change that.
9 mins | Apr 25, 2023
How can Snapchat stay relevant in the influencer era? Faced with falling stock prices and slow user growth, Taylor Lorenz and Chris Velazco explore how the app is pivoting away from its roots in favour of the creator-driven strategies that made TikTok so successful.
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