By signing stars, YouTube aims to replicate Twitch’s secret weapon: culture | Curio
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By signing stars, YouTube aims to replicate Twitch’s secret weapon: culture

8 mins | Jul 22, 2022
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Can YouTube cash in on recent streaming trends? The company’s signing of Twitch streamers, who have a network of collaborators to try and build its own game streaming culture, still hasn't overtaken its competitor after two years, but that’s not the point for now. Instead, Nathan Grayson explores the reasons behind Youtube's change of strategy.
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