How K-pop conquered the universe | Curio
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How K-pop conquered the universe

16 mins | Jul 25, 2021
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Why is the genre so popular? Its catchy songs, savvy use of social media and dedicated fans are a formula for global success. Marian Liu, Youjin Shin and Shelly Tan explore how K-pop became a multi-billion dollar international phenomenon, so successful that their fans often reach beyond the music industry to support a range of political causes.