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The chips that rebooted the mac

14 mins | May 6, 2022
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Apple's efforts to redesign its own silicon have paid off. After initially being dismissed by market leader Intel, Apple has become a "semiconductor" juggernaut by developing its own chips. Tim Higgins explores how Apple has achieved this by spending billions to bolster its chip development team. Here he reveals how the giant has managed to push the performance of its products, leaving its competitors scrabbling.
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