Netflix is scrambling to learn the ad business it long disdained | Curio
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Netflix is scrambling to learn the ad business it long disdained

14 mins | Aug 11, 2022
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The streaming giant is reeling from back-to-back subscriber losses. Reed Hastings, Netflix's CEO, insisted on steering clear of advertising, until its rivals started nibbling away at his business model. Now, the company is also planning on cracking down on password sharing and staggering episode releases. Sarah Krouse, Suzanne Vranica and Jessica Toonkel examine Netflix's new strategy as it encounters its most challenging stretch of the last decade.
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