What do Chinese consumers want? Walmart can’t figure it out | Curio
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What do Chinese consumers want? Walmart can’t figure it out

12 mins | Jun 17, 2022
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Even America’s giants can’t crack the code.
 Walmart opened its first China over 25 years ago in Shenzhen. It has been working to find the right strategy to thrive ever since. But, it has shown how hard it has become for even the most significant U.S. businesses to succeed in China’s increasingly government-led economy. Liza Lin and Sarah Nassauer explore how the hypermarket model is losing ground in the nation as local rivals do better on fast delivery, and geopolitics gives the company headaches.
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