How the rules of political engagement have changed for brands | Curio
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How the rules of political engagement have changed for brands

5 mins | Jun 19, 2021
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Silence on important issues is no longer a viable commercial option. Marketing experts say companies now need to speak up about important causes. Katie Deighton, Ann-Marie Alcántara and Nat Ives explore why staying quiet during a raging consumer conversation is increasingly likely to act as bad messaging for businesses.