How Nike lost Lionel Messi | Curio
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How Nike lost Lionel Messi

12 mins | Oct 28, 2022
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Nike once owned the two greatest football players of a generation. Through a combination of good judgement, timing and dumb luck, in 2006, Nike had Lionel Messi and Cristiano Ronaldo on its roster. Joshua Robinson and Jonathan Clegg examine how the sporting giant allowed one to slip away.

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