Lance Armstrong, Ryan Lochte and the marketing of controversy | Curio
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Lance Armstrong, Ryan Lochte and the marketing of controversy

11 mins | Sep 15, 2020
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Has the public appetite for controversial sports figures reached a fever pitch? Netflix's The Last Dance, HBO's The Weight of Gold and ESPN's Lance are just some of the examples of how elite athletes are trying to wrest control of their media depictions with a slew of tell-all documentaries. With fewer sports on TV right now, Cody Delistraty reflects in The Wall Street Journal on whether audiences desire a controversy above all else.
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