AMC's 'ape army' struggles to maintain meme stock magic. Millions of people joined forces to put billions of dollars into AMC Entertainment Holdings, staking their money on a struggling company that Wall Street investors bet would soon collapse. But did becoming a centrepiece of meme stock craze really save them? Alexander Gladstone and Erich Schwartzel explore AMC's crazy year under new ownership and reveal how a rowdy group of investors may have saved the chain. Still, now they are making CEO Adam Aron play by their rules. "The ape movement believes its faithful will be rewarded in MOASS, the 'Mother Of All Short Squeezes,' according to Mr Collins and others. It will generate riches like those in the short squeeze GameStop investors pulled off in January."