How the like button has transformed the very root of culture. The desire for recognition is not a modern development. But social media and recommendation systems have hypercharged these desires and caused them to dominate our social stratospheres. Daniel Silver explores the 'Logic of the Like’ — how social platforms have transformed the complexities of society into simple processes and has redefined modern culture. He argues that this social development has also caused the magical depth of every life to plateau. What can be done to change this? In this deep reflection, Silver turns to two twentieth-century philosophers that offer ways to reinvigorate the richness of human experience.