The worst sales promotion in history | Curio
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The worst sales promotion in history

13 mins | Aug 20, 2019
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2 international flights with any £100 sale, what could go wrong? How can a simple sales promotion end in a 4 thousand strong public led pressure group, tens of millions of pounds in losses and a hostage situation? Zachary Crockett writing in the Hustle recounts how Hoover's offer of 2 international flights with any £100 sale went down as the worst sales promotion in history.
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