Attention is finite, the record of how we spend it is public. What is “whataboutism”? Critic B.D. McClay reflects on the social tech phenomenon. "The online term for this move is whataboutism, though more formally it is usually a variant of the tu quoque gambit, in which someone who is outraged by one thing but not visibly outraged by another is called a hypocrite, a bad faith interlocutor, even if no real mismatch between values and actions is present. "