Fifty years and $500m: the happy business of the smiley symbol | Curio
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Fifty years and $500m: the happy business of the smiley symbol

17 mins | Oct 1, 2022
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How does the company that owns the smiley face keep it relevant? From clothing to bottles of prosecco, The Smiley Company has stamped its face on everything and sold $486 million worth of products. In this interview with the company's CEO, Will Coldwell discovers how the smiley face has dominated pop culture since the 1950s.

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