So extra: how the director's cut became Hollywood's best ruse to milk fans dry | Curio
News and insights read out for you.
10,000+ audio articles. 50+ world-leading publications.

All in 1 subscription.

The Guardian logo

So extra: how the director's cut became Hollywood's best ruse to milk fans dry

5 mins | Sep 4, 2019
story image
Would you return to the cinema to see a re-release within weeks of the original? Stuart Heritage writing in the Guardian laments the rise of the blockbuster director's cut where near-identical edits creep back to cinema after a few weeks. Is it anything more than a marketing ploy?
Get unlimited access free for 7 days, then $6.67/month (billed annually)
Get started