Meet the teenage 'beauty boys' coming for the cosmetics industry | Curio
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Meet the teenage 'beauty boys' coming for the cosmetics industry

8 mins | Jul 29, 2020
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Cosmetic giants have turned their back on them, but they're not ready to go down without a fight. "I try to push the rules of makeup to show how it isn't to cover yourself up. I like to think of it as a way to bring yourself out." Gen-Z boys online are chipping away at the taboo against men wearing makeup – with or without the makeup industry's help. Elisabeth Sherman, from the Guardian, interviews some of the boys 'queering up' the makeup marketplace from their very own Instagram accounts.

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