Jul 14, 2021 - 40 min
Cosmetic giants have turned their back on them, but they're not ready to go down without a fight. "I try to push the rules of makeup to show how it isn't to cover yourself up. I like to think of it as a way to bring yourself out." Gen-Z boys online are chipping away at the taboo against men wearing makeup – with or without the makeup industry's help. Elisabeth Sherman, from the Guardian, interviews some of the boys 'queering up' the makeup marketplace from their very own Instagram accounts.