Obama, Facebook and the power of friendship: the 2012 data election | Curio
News and insights read out for you.
10,000+ audio articles. 50+ world-leading publications.

All in 1 subscription.

The Guardian logo

Obama, Facebook and the power of friendship: the 2012 data election

17 mins | Apr 21, 2018
story image
The Facebook and Cambridge Analytica scandal threw new light on Trump’s 2016 election campaign and the data harvesting it involved. But travel back to February 2012 and you will find Ed Pilkington and Amanda Michel writing in The Guardian about the Obama campaign’s use of social media data to ensure re-election.
Get unlimited access free for 7 days, then $6.67/month (billed annually)
Get started